Claim Change: Support Fair Pay
Identity, Print, Installation, Motion, Web | Spring 2010
Claim Change was started by Vanessa Koch in 2009 to publicize wage discrepancies in the City of Pittsburgh. I joined her shortly thereafter to help develop a guerrilla-style grassroots campaign to increase awareness about this wage gap, publicize the Paycheck Fairness Act and motivate action.
- Contributed to all brainstorming sessions
- Branding & identity
- Layout for installation panels
- Layout for postcards
- Three-sided, 6-foot tall installations
- Informational postcards that went on the installations
- Change collection boxes
- Motion graphic videos
Installations were strategically placed on college campuses to target graduating students—particularly women about to enter the job market. Each side of the installation had a slot so the side could be filled with coins, representing the need for fair pay.