K12 Insight Rebranding & Website Design
Web, Identity, Motion Graphics, Print | February 2012–November 2012
I worked with a project manager and content writer to completely revamp the K12 Insight brand identity and overhaul the website.
Understanding the User
With insights from clients and the sales team, we kept two key points in mind:
- Our primary audience was not the most-tech savvy group so we wanted to keep the site “low-tech”
- As a relatively new company, it was important to clearly identify who we were and what we did on the website
- Overhauled site architecture
- Updated brand and identify to match new goals
- Designed user interface and experience for the website to meet the needs of the typical user
- Created infographics to help explain some of the more complex topics
- Worked with the development team to get the new site built and launched
- Post June 2012: Continued to manage website updates but primarily focused on other projects
Candid Conversations | Motion Graphics
The goal of this project was to create a motion graphic video that explained K12 Insight's solution at a very high level. My responsibilities including proposing initial story concepts, continuing to refine the chosen concept and working with writers on the script while simultaneously working on storyboards. Once the script and storyboards were ready, I was responsible for the entire animation process.
As part of the brand overhaul, I was also responsible for designing a variety of print materials and collaterals that matched the new identity. This included printed collateral, ads, case studies, articles published by team members, letterhead and business cards. Key projects included an eight-page booklet. I was responsible for layout, coordinating with content writers, and coordinating with the printer.
I was asked to create a filterable and searchable map of all our clients. I was provided with the necessary content and filters. I was responsible for the user interaction, visual appearance and coordinating with the engineering and development teams to get the map built.