Propel Schools: Cutting Through the Red Tape
Print, motion | Spring 2010 | Client: Propel Schools
In my Spring 2010 typography class, each student was given the opportunity to develop a public awareness campaign for Propel Schools. Propel Schools is a group of charter schools in low socio-economic areas of Pittsburgh. Their goal is to offer a higher quality of education than typically found in the area's public schools.
I focused my campaign on the resistance Propel Schools has faced from local governments and school boards when asking for charters. The red tape represents the bureaucracy that Propel must cut through in order to open schools and continue to survive. The sticker campaign was designed to spark curiosity and increase awareness about Propel's successes and difficulties throughout the city.
The final projects were displayed at The Pittsburgh Art Center. My campaign won “Most Original” at the show.