SoGoSurvey Rebranding & Website Design

Web, Motion | December 2012–September 2013

Homepage concept

Homepage concept

Project background

My team was asked to redesign the SoGoSurvey website to increase sales conversions. This project was done in two phases. The first phase was mostly visual, while the second phase was a complete overhaul of the interaction, site architecture, page layout, messaging, and branding.

My Responsibilities

  • Worked closely with the project manager to ensure all goals were being met
  • Lead brainstorming, prototyping, creating final wireframes and visuals, and putting together specs
  • Ensured the written material and the visual brand worked well together on the site
  • Worked with development team to get the initial site and updates live
  • Oversaw all work done by junior designers

Building a Template System

As part of the second phase of the website update, I created a series of templates to make designing and building interior website pages easier and faster. After I finished designing the templates, I worked with the development team to ensure they were coded to my specifications. As new pages were added using the template system, content and layout were constructed by pulling individual modules together to provide the right canvas for the page’s visual and written content. Prior to building these templates, we had essentially been designing and building the same pages over and over again. The templates provided the team with the right balance of structure and flexibility to create higher quality pages more efficiently.

Elements of the template system

Elements of the template system


Feature Videos

Displaying information in the form of infographics and motion graphics was a key priority in the updated branding and website. I made a handful of very quickly produced videos highlighting a few product features. I was responsible for picking key features, creating storyboards, and animating the videos. Visual appearance and animation was designed to be consistent with the brand identity.